What is Dutch Bros? Everything You Need to Know in 2026
Have you ever noticed those vibrant blue drive-thru stands buzzing with cars and wondered, what is Dutch Bros and why do so many people flock there? Dutch Bros is a drive-thru coffee chain founded in 1992 in Oregon. What began as a single espresso pushcart run by two brothers has now expanded into over 1,000 locations across the United States, generating more than $1.3 billion in annual revenue.
Dutch Bros isn’t just about coffee, it also serves energy drinks, teas, smoothies, and seasonal favorites. In this guide, you’ll explore the chain’s origin, dutch bros menu offerings, unique features, and answers to common questions like where Dutch Bros from and what makes Dutch Bros different.
Introduction to Dutch Bros Coffee
Dutch Bros Coffee is a drive-thru-first coffee chain with more than 1,000 locations across the U.S. The company went public in 2021 and trades on the New York Stock Exchange under the ticker symbol BROS. Most locations are drive-thru or walk-up only, with very limited indoor seating. In 2025, Dutch Bros moved its headquarters from Grants Pass, Oregon, to Tempe, Arizona, supporting its continued expansion.
What Can You Get at Dutch Bros?
Dutch Bros offers a variety of beverages beyond traditional coffee, including:
Customization is key: choose from dairy, oat, coconut, or almond milk at no extra charge, and mix over 25 flavor syrups like vanilla, caramel, or hazelnut. Many locations also feature grab-and-go snacks like protein boxes, breakfast sandwiches, and baked goods.
Dutch Bros Origins: Where Did It Start?
Dutch Bros was founded in Grants Pass, Oregon, in 1992 by brothers Dane and Travis Boersma. They began with a single espresso pushcart near the railroad tracks downtown. After more than three decades in Oregon, the company relocated its headquarters to Tempe, Arizona in 2025 to facilitate nationwide growth.
The Story Behind Dutch Bros
On February 12, 1992, third-generation dairy farmers Dane and Travis Boersma founded Dutch Bros. Their family farm faced challenges from new environmental regulations, prompting the brothers to invest in a $12,000 double-head espresso machine and start a coffee pushcart. Dane funded the venture using savings from a Dairy Queen franchise. Key milestones in Dutch Bros history:
What Sets Dutch Bros Apart?
Dutch Bros distinguishes itself through speed, personalization, and community engagement. Employees, called broistas, are trained to create drinks and connect with customers. The motto: “we’re not in the coffee business, we’re in the people business.”
Highlights of the Dutch Bros experience:
Dutch Bros Menu Overview
Coffee Drinks
Dutch Bros offers classic coffee drinks served hot, iced, or blended. Favorites include:
Rebel Energy Drinks
The chain’s Rebel energy drinks mix their Blue Rebel energy base with fruit syrups. Popular blends:
Seasonal & Limited-Time Drinks
Dutch Bros releases seasonal drinks four times per year:
Secret Menu
Fan-created drinks not listed officially. Favorites include:
Pro tip: Tell the broista the ingredients, not just the drink name, for accurate preparation.
How to Customize Your Dutch Bros Drink
Dutch Bros vs Starbucks
| Comparison | Dutch Bros | Starbucks |
| Average Price (Medium) | $4.50 – $5.95 | $5.75 – $6.45 |
| Medium Size | 24 oz | 16 oz (Grande) |
| Large Size | 32 oz | 20 oz (Venti) |
| Locations | 1,000+ stores | 38,000+ stores worldwide |
| Store Format | Drive-thru only | Indoor seating & walk-in |
| Menu Focus | Energy drinks, coffee, high customization | Coffee, tea, food items |
| Customization | 25+ flavors, free milk alternatives | Extensive, extra charges |
| Service Style | Personal, friendly “broistas” | Standard barista service |
| Speed | Faster drive-thru times | Longer wait times |
| Food Options | Minimal (muffins, snacks) | Full breakfast & lunch |
| Founded | 1992 (Oregon) | 1971 (Washington) |
| Company Status | Publicly traded (NYSE: BROS) | Publicly traded (NASDAQ: SBUX) |
Dutch Bros Fan Culture
Fans, known as the “Dutch Mafia,” and broistas form a close-knit community. Broistas train under experienced staff called “The Mob,” learning drink recipes and customer service skills. Loyal customers embrace branded merchandise like hoodies, hats, and stickers. Dutch Bros hires for energy and personality, not just prior coffee experience. Many broistas memorize regular customers’ names and drink orders.
Dutch Bros Community Engagement
The Dutch Bros Foundation funds local and national causes, including:
Locations also host local fundraising days for schools, first responders, and youth sports.
Dutch Bros Locations: Where to Find Them
Dutch Bros operates 1,000+ locations across 25 states, with most stores in California, Oregon, Texas, and Arizona. Expansion has recently reached Florida and the Carolinas. Most locations are drive-thru only, with limited walk-up service. Use the Dutch Bros app or website locator to find the closest store.
Ordering at Dutch Bros: Tips and Tricks
Drive-Thru
Mobile App
Sizes
Customization
Payment
Accepts cash, card, Apple Pay, Google Pay, and gift cards
Conclusion
So, what is Dutch Bros? It’s more than a coffee chain. From a single pushcart in Grants Pass, Oregon, the Boersma brothers built a nationwide brand with over 1,000 locations. Dutch Bros is known for personalized service, Rebel energy drinks, flavor customization, and community involvement. Whether you’re ordering coffee, a custom Rebel, or a secret menu creation, Dutch Bros delivers quickly with a personal touch. The next time you see the iconic blue stands with lines around the block, you’ll understand exactly what Dutch Bros brings to its fans.